SETH JACOBSON
Seth Jacobson is one of the nation’s leading marketing and communications specialists, with more than 25 years of experience in corporate communications, coalition advocacy, and public affairs. He specializes in creating highly effective advocacy programs for companies, governmental agencies, and organizations competing in the new global marketplace. He has built a global reputation in corporate and non-profit education, advocacy, and media campaigns, including building coalitions around climate change, technology innovation, health management, energy development, and financial literacy.
Beyond his work in the public sector, he has executed sophisticated communications, crisis management, and grassroots programs for organizations as diverse as the American Hospitality and Leisure Association, CVS Health, Celanese Corporation, Chevron, Charter Communications, New York University, Energy Upgrade California, Ferrari/Maserati of North America, Google, Intuit, Raytheon and TMobile, among others. He has also developed outreach programs and education strategies for public agencies such as the U.S. State and Commerce Departments, the State of California 's Business Development and Marketing Program, California's Teen Pregnancy Initiatives, and several United Nations NGOs.
Prior to starting JCI, he spent 12 years leading the western divisions of two of the nation's largest public relations and advertising agencies: Edelman Public Relations and Ogilvy & Mather, where he ran divisions responsible for public affairs, public relations, and new technology. Prior to this, Seth spent five years working in Washington, D.C., including several years in the Carter and Clinton administrations in positions focused on press relations, global and national presidential events, technology, economic development, and foreign policy. Seth is a regular lecturer at UCLA, USC and Pepperdine University on marketing, public relations, and crisis communications. He also is a regular columnist for a number of publications.