Andrew Frank, President & Founder of KARV, Published in Forbes Communications Council

Andrew Frank has published an article with Forbes Communication Council, about the importance of litigations communications – a crucial but sometimes overlooked component of high profile and high stakes lawsuits and cases. The article breaks down the specifics of a legal communications strategy and why a preemptive communications plan is a necessary supplement. Ultimately, you want to make sure your clients’ voice is heard, both inside and outside the courtroom.

“Not so long ago, the extent of communications surrounding a lawsuit or trial was minimal. There would be occasional press releases announcing significant decisions. Sometimes, if a trial really garnered significant media attention, the leading attorney would answer questions from reporters outside the courthouse.

In today’s tumultuous business and political environment, however, that is no longer the case. The 24/7 news cycle, coupled with the influx of social media platforms, means that, for better or worse, any piece of information—from a court filing, a judge’s interim ruling, evidence or remarks in the courtroom—can instantly go viral, reaching a company’s most important stakeholders and millions of others. This dynamic frequently makes a communications strategy exceedingly necessary.”

Read the full article, here.